.Discover the harmonious blend of heritage and innovation as Rochas Paris enters a new era of style under the creative direction of Charles de Vilmorin. Since its inception in 1925, Maison de Rochas has embodied elegance, audacity, and modernity, a legacy shaped by its founder Marcel Rochas. Celebrated as the 'couturier of youth', Marcel's vision was magnificently embodied by his wife, Helene Rochas, who not only served as his muse but also captivated society with her own achievements as a businesswoman and an iconic hostess to luminaries such as Max Ernst, Salvador Dali, and the Duke and Duchess of Windsor.
Today, Rochas Paris is reborn under the stewardship of 25 year old Charles de Vilmorin, whose youth and distinctive design sensibilities inject fresh life into the brand's ready-to-wear collections. Drawing on the Maison's heritage while infusing it with new perspectives, Charles pays homage to Rochas' storied past while charting a course for an innovative and captivating future.