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Experience 27 is a space that brings together luxury fashion collections created by exclusive independent designers, in Madrid and worldwide.

In our store at Calle Libertad 6, Chueca — and online — we present the creative adventure of each designer alongside the art and design objects that reinforce their stories. Our current designers include SS Daley, Françoise, Proenza Schouler, Collina Strada, Marlies Grace, K Salamoon, Divka, Jinsun, Beatriz de la Cámara, Henri Paris, Jinsun, Marina Raphael, Olympia le Tan and fine jewellery by L'Atelier Nawbar, K. Salamoon, Milamore and more.

All of the designers we work with are independent brands, each with a strong point of view, a unique individual vision, and a deep respect for the art of fashion — expressed through impeccable tailoring, exceptional materials, and sustainable craft.

The inspiration for Experience 27 comes from the writer Gertrude Stein and her legendary home at 27 Rue de Fleurus in Paris. Her apartment was the first version of a modern art museum, where Stein and her lover Alice Toklas hosted soirées welcoming the bon vivants and the most important artists and intellectuals of the early twentieth century — Picasso, Hemingway, Fitzgerald, Matisse. For us, the fashion we present is art and culture.