Madrid born designer Alejandra Alonso Rojas learned her craft from women on both sides of her family, a tradition that was enriched and passed down for generations. Inspired by her life now in NYC and a multitude of archival photos of her family in knitwear, Rojas launched a casual luxury brand in 2016 around traditional and experimental handiwork.
Her practice is based on a deep knowledge of Spanish tradition and sophistication, coupled with his taste for modernity. Rojas designs are aimed at modern and pioneering women who value timelessness. The line is an evolution of the designer's signature styles, a foundation of hand-woven fabrics, impeccable tailoring and hand-finished details.