Elegance, audacity and modernity have been the spirit of Maison de Rochas since its inception in 1925. Founded by Marcel Rochas at the age of 23, at the time he was deemed by Vogue Paris as the “couturier of youth”. His muse was his wife, Helene Rochas, known equally for her success as a business woman and as hostess for extravagant parties that included guests such as Max Ernst, Salvador Dali, The Duke and Duchess of Windsor or Mann Ray
Now, the Maison has revitalized its house of fashion with a new creative director, the 24-year-old designer Charles de Vilmorin. A natural successor to the Maison de Rochas, Charles injects his youth and unique style into the new ready-to-wear collections, reconciling the spirit of the Rochas heritage and imbuing it with new freshness.