{"title":"Martan","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eMARTAN begins with a simple observation: luxury hotels discard vast quantities of high-quality Egyptian cotton linen the moment the first signs of wear appear — and that material is too good to waste. Founded in Amsterdam by Diek Pothoven and Douwe de Boer, the label intercepts that linen, treats it, and transforms it into clothing, made to order in their Amsterdam studio.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eNo virgin fabric is used anywhere in the collection. Every piece carries its own unique QR code, revealing the full life cycle of the material it was made from — where it came from, what happened to it, and how it became what you're now holding. It is circular fashion built on precision rather than compromise, made in small runs and never at the expense of quality.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eABOUT THE DESIGNER (long version, for collection page)\u003c\/strong\u003e\u003cbr\u003eMARTAN is a circular fashion brand founded in Amsterdam by Diek Pothoven and Douwe de Boer — designers and partners who built the label around a single premise: that the world's luxury hotels discard enormous quantities of high-quality Egyptian cotton linen the moment it shows the first signs of wear, long before the fabric itself is spent. Rather than accept that waste as inevitable, MARTAN intercepts it.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe process begins with sourcing discarded linen directly from hotel partners, followed by treatment, sorting, and transformation into new fabric — all without introducing a single thread of virgin material. Each piece is then produced made-to-order in the brand's Amsterdam studio, a decision that keeps runs small and deliberately limits overproduction.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eWhat sets MARTAN apart is its transparency. Every garment carries a unique QR code linking to its own Life Cycle Analysis — a record of the material's origin and its journey into the piece now in your hands. It is a rare instance of circularity made visible rather than simply claimed.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe result is clothing that looks and feels entirely contemporary, built from material with a past, engineered by two designers who believe the most sustainable fabric is often the one already in existence.\u003c\/p\u003e","products":[{"product_id":"floyd-sweater-in-ice-sage-and-anthracite","title":"Floyd Sweater in Ice, Sage, and Anthracite","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePRE-ORDER — This item delivers between 15 August and 15 September 2026.\u003c\/p\u003e\n\u003cp\u003e____\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe Floyd Sweater is a cropped knit in a mélange of ice grey, sage green, and anthracite blue — three colours twisted together into a single yarn that shifts as the light changes. The texture is chunky and open, with a refined half-high neckline and a wide ribbed hem that anchors the silhouette.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eTwo distinctive stripes run along the forearm — a subtle signature and a nod to MARTAN's first shirt. The fit is cropped and relaxed, designed to be worn over a shirt or alone.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eKnitted from 70% recycled cotton and 30% lyocell, developed in collaboration with Brightfiber. Made entirely from cellulose fibres — naturally soft, fully recyclable. Each piece carries a unique QR code revealing its complete Life Cycle Analysis.\u003c\/p\u003e","brand":"Martan","offers":[{"title":"S","offer_id":54322874351943,"sku":null,"price":340.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":54322874384711,"sku":null,"price":340.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":54322874417479,"sku":null,"price":340.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/9458\/6837\/files\/MartanFloydSweater1.jpg?v=1783700456"},{"product_id":"jo-trousers-in-plum","title":"Jo Trousers in Plum","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003ePRE-ORDER — This item delivers between 15 August and 15 September 2026.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e__\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe Jo Trousers are cut from 100% upcycled hotel linens — Egyptian cotton table linen sourced from an Amsterdam luxury hotel, intercepted before it would otherwise be discarded. The cloth is substantial and structured, and in plum purple it has a depth and richness that reads as anything but repurposed.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe silhouette is wide: double front pleats release into a full, sweeping leg that moves with ease. The waistband is high and clean, with belt loops and a concealed fastening. Visible seam details across the leg panels are part of MARTAN's approach — a mark of the cutting process, worn openly rather than hidden.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eMade in the EU. Each piece carries a unique QR code revealing its full Life Cycle Analysis.\u003c\/p\u003e","brand":"Martan","offers":[{"title":"XS","offer_id":54322932384071,"sku":null,"price":349.0,"currency_code":"EUR","in_stock":true},{"title":"S","offer_id":54322932416839,"sku":null,"price":349.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":54322932449607,"sku":null,"price":349.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":54322932482375,"sku":null,"price":349.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/9458\/6837\/files\/MartanJoTrousersinPlum2.jpg?v=1783701886"},{"product_id":"laurie-skirt-in-navy-blue","title":"Laurie Skirt in Navy Blue","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003ePRE-ORDER — This item delivers between 15 August and 15 September 2026.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e___\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe Laurie Skirt is cut from 100% upcycled hotel linen — Egyptian cotton bed and table linen sourced from Amsterdam luxury hotels, intercepted before disposal. In navy blue, the cloth has a clean, structured quality that holds the skirt's sculptural silhouette with precision.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe construction is asymmetrical: a draped panel falls from the front waist in a self-tie detail, while the hem descends in two staggered layers that trail to a point. The effect is fluid and architectural at once — the skirt reads differently from every angle, moving generously with the body.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eMade in the EU. Each piece carries a unique QR code revealing its full Life Cycle Analysis.\u003c\/p\u003e","brand":"Martan","offers":[{"title":"XS","offer_id":54325506507079,"sku":null,"price":349.0,"currency_code":"EUR","in_stock":true},{"title":"S","offer_id":54325506539847,"sku":null,"price":349.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":54325506572615,"sku":null,"price":349.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":54325506605383,"sku":null,"price":349.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/9458\/6837\/files\/MartanLaurieSkirtinNavyBlue1.jpg?v=1783769622"},{"product_id":"floyd-sweater-in-anthracite-blue","title":"Floyd Sweater in Anthracite Blue","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003ePRE-ORDER — This item delivers between 15 August and 15 September 2026.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e__\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe Floyd Sweater in anthracite blue is a deep, solid navy — the same cropped knit silhouette as the mélange colourway, here in an uninterrupted, saturated colour that reads as a classic and wears as something more considered. The chunky stitch structure has a weight and presence that the colour amplifies.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe fit is cropped and relaxed, with a refined half-high neckline and a wide ribbed hem. Two distinctive stripes run along the forearm — a subtle detail and a nod to MARTAN's first shirt. Designed to layer or to stand alone.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eKnitted from 70% recycled cotton and 30% lyocell, developed in collaboration with Brightfiber. Made entirely from cellulose fibres — naturally soft, fully recyclable. Each piece carries a unique QR code revealing its complete Life Cycle Analysis.\u003c\/p\u003e","brand":"Martan","offers":[{"title":"S","offer_id":54325558346055,"sku":null,"price":339.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":54325558378823,"sku":null,"price":339.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":54325558411591,"sku":null,"price":339.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/9458\/6837\/files\/MartanFloydSweaterinAnthraciteBlue12.jpg?v=1783771690"},{"product_id":"jelle-trousers-in-ice-grey","title":"Jelle Trousers in Ice Grey","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003ePRE-ORDER — This item delivers between 15 August and 15 September 2026.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e__\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe Jelle Trousers are cut from 100% upcycled hotel linen in a pale ice grey — a cool, almost-white tone that gives the trouser a clean, modern quality. The cloth is structured Egyptian cotton, sourced from Amsterdam luxury hotels before disposal, and it holds the straight silhouette with a quiet precision.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe fit is straight from hip to hem, with a tailored front and a discreet elastic waistband at the back that allows for ease of movement without interrupting the clean line from the front. Visible seam panel detailing across the leg is characteristic of MARTAN's approach — a mark of the cutting process, worn openly. A MARTAN classic, and one of the most versatile pieces in the range.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eMade in the EU. Each piece carries a unique QR code revealing its full Life Cycle Analysis.\u003c\/p\u003e","brand":"Martan","offers":[{"title":"XS","offer_id":54325600387399,"sku":null,"price":339.0,"currency_code":"EUR","in_stock":true},{"title":"S","offer_id":54325600420167,"sku":null,"price":339.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":54325600452935,"sku":null,"price":339.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":54325600485703,"sku":null,"price":339.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/9458\/6837\/files\/MartanJelleTrousersIceGrey1.jpg?v=1783773094"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/9458\/6837\/collections\/martancover.webp?v=1783792539","url":"https:\/\/experience27.com\/es\/collections\/martan.oembed","provider":"Experience 27 Madrid","version":"1.0","type":"link"}