Proenza Schouler is a celebrated New York-based fashion brand founded by designers Jack McCollough and Lazaro Hernandez. Established in 2002, the brand quickly garnered attention for its innovative and artful approach to women’s ready-to-wear. Both founders met while studying at Parsons School of Design and collaborated on their senior thesis collection, which ultimately launched Proenza Schouler as a fashion label to watch.

Known for its blend of refined tailoring and forward-thinking aesthetics, Proenza Schouler draws inspiration from contemporary art and youth culture, resulting in collections that feel both sophisticated and progressive. The brand’s commitment to craftsmanship is evident in its meticulous use of materials, innovative construction techniques, and attention to detail. Signature pieces like the PS1 bag have become modern classics, embodying the brand’s urban elegance and understated luxury.

Over the years, Proenza Schouler has earned critical acclaim, including multiple CFDA awards, and has remained a staple on the New York Fashion Week runways. The brand’s unique vision and dedication to redefining American fashion have solidified McCollough and Hernandez as influential figures in the industry.