Françoise is the latest vision of Johanna Senyk, a designer renowned for her mastery of craftsmanship and commitment to redefining modern luxury. With an impressive career spanning collaborations with Anthony Vaccarello, Alexander McQueen, J.W. Anderson, and The Row, Senyk has shaped the contemporary fashion landscape. As the founder of the acclaimed Parisian brand Wanda Nylon—worn by cultural icons from Rihanna to Beyoncé—she has been recognized for her bold, innovative approach, winning the prestigious ANDAM Grand Prix in 2016 and earning a finalist spot for the LVMH Prize the same year.

With Françoise, Senyk takes a deliberate step away from the frenetic fashion cycle, embracing a philosophy of timeless design and sustainable luxury. Each piece is crafted in France using rare, deadstock fabrics from Parisian couture houses and vintage accessories, preserving the legacy of fine craftsmanship while minimizing waste. The brand’s aesthetic is unconventional yet effortless—mixing genres and eras with a sense of playful sophistication. Silks, velvets, lurex, and cashmere drape the body with sensual ease, revealing and concealing in a way that feels intimate, personal, and distinctly feminine.

Françoise is not about fleeting trends but about building a wardrobe of lasting, emotional pieces. Rooted in the traditions of French artisanship, the brand champions quality as the key to longevity. Each garment is designed to be collected, cherished, and worn with a quiet confidence that transcends time. In an era where fashion is re-evaluating its purpose, Françoise offers a considered approach—luxury that is both conscious and deeply personal.