Observed: Meet | S.S. Daley

Observed: Meet | S.S. Daley

There’s something unmistakably personal about the work of S.S. Daley.
Designed by Steven Stokey-Daley, the 28-year-old from Liverpool behind the brand, these pieces carry a rare mix of layered storytelling, emotional weight, and craft. It's the kind of fashion that feels both rooted and entirely its own—a fresh take on British menswear that nods to history while quietly subverting it.

This collection marks a new chapter in a career that’s quickly become one of the most watched in the industry. Since graduating from the University of Westminster in 2020, Steven has reshaped the conversation around what British fashion can look and feel like. His work explores class, nostalgia, queerness, and identity—not in statements, but in silhouettes, textures, and gestures.

The recognition has followed naturally: the LVMH Prize for Young Designers, the BFC Emerging Designer Award, and most recently, the Queen Elizabeth II Award for British Design. And beyond the accolades, he’s found support from the likes of Harry Styles—not just a client, but now a minority investor.

Through it all, Steven has remained sincere, grounded, and genuinely kind—a rare quality in someone with such remarkable talent.

What sets S.S. Daley apart isn’t just the design—it’s the integrity behind it: his commitment to sustainability, storytelling, and quiet disruption.

Our edit of the Spring/Summer 2025 collection is now available.

[Shop Now →]

Newer Post →

OBSERVED

RSS
OBSERVED: ON VIEW | Juanjo Maíllo at Bless Hotel Madrid
art madrid Observed on view

OBSERVED: ON VIEW | Juanjo Maíllo at Bless Hotel Madrid

By Sarah Barney

At Bless Hotel Madrid, Juanjo Maíllo unveiled a new series balancing intensity and calm — a study in gesture and stillness.

Read more
OBSERVED: MEET | PARISE
Craftsmanship meet Observed Veneto

OBSERVED: MEET | PARISE

By Sarah Barney

Handwoven in Veneto, Italy There’s a quiet kind of innovation that happens in Veneto. The region has long been a center of Italian craftsmanship —...

Read more