Designed by Steven Stokey-Daley, the 28-year-old from Liverpool behind the brand, these pieces bring the same layered storytelling, craft, and emotional power that made his menswear such a phenomenon. This launch marks a new chapter in the work of a designer considered the most exciting new talents.

Since graduating from the University of Westminster in 2020, Steven has redefined what British fashion can look and feel like. His explorations of class, nostalgia, and identity through fabric and form have earned him the LVMH Prize for Young Designers (2022), BFC’s Emerging Designer Award (2022), and most recently, the Queen Elizabeth II Award for British Design (2024)—all the while catching the eye and dressing Harry Styles (who became a minority investor in the business earlier this year).

And through it all, Steven has remained sincere, grounded, and genuinely kind—a rare quality in someone with such remarkable talent.

What sets S.S. Daley apart isn’t just the accolades—it’s his commitment to sustainability, storytelling, and quiet disruption.

Our edit of the SS25 collection is now available.